Shelter friends: do you wish you could get some rockin’ PR? You can. And it’s not too difficult. The media loves you and they want to support you but you have to give them something interesting to write about….like finding unusual ways to market and promote your adoptables. Here’s an example. In June 2011, the […]

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I love attending pet trade shows.  I see old friends, make new ones, and see all kinds of incredible products. I always leave feeling so happy and fortunate to be part of this industry. I attend these events for two reasons: in a PR role and as a member of the media. In my PR […]

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Pet Social Media

by highpaw

You’ve seen the “social media explained” graphics….now it’s explained in terms we all can understand – cats. Enjoy this Social Meow-dia Infographic. Did they leave anything out? Share in the comments! Social Media Explained by cute cats infographic Source

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The beauty of social media is that there is so much uncharted territory. No one has it “figured out” quite yet and there are so many new and exciting ways to leverage online communities and buzz. But there are still plenty of companies that sit back, watch what others are doing and then do the […]

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World Cat Day comes along in August every year. What do you do to celebrate? We humans love to rally around events or causes. We love to celebrate our pets. We love to join together and say things like, “HAPPY WORLD CAT DAY!” And we love to spread stuff like this via our social networks. […]

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Are you tired of blasting out emails to people to request donations, business, media coverage, product reviews, partnerships or investment money and not receiving a single response? Two simple steps will help solve this problem: 1. Always, always address your emails to a person. As in, “Dear Caroline.” If you cannot find a name anywhere, […]

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Biggest PR Mistakes

by highpaw

Most articles on PR and marketing bore me to tears after the first few sentences but a recent one didn’t. Steve Cody, co-founder and managing partner of Peppercom, offers up the five classic PR mistakes in his Inc.om piece, Why No One is Talking About Your Company. I’ve worked with many brands across many industries […]

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This video made my morning!

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Nothing strikes fear in the heart of a PR or marketing executive like an attack on our brand via social media. Of course, that’s kinda the only way to do it these days, isn’t it? And it’s awful. It’s viral, it’s rapid and it stays there forever. No matter how much positive stuff comes afterwards, […]

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Yesterday I wrote about why you shouldn’t assign your social media outreach to your summer intern, or even a new graduate joining your organization. Sure, it seems like a natural fit. After all, aren’t these “kids” tech savvy? Don’t they do everything online? The fact is, it’s important to understand the technology but it’s even […]

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