The beauty of social media is that there is so much uncharted territory. No one has it “figured out” quite yet and there are so many new and exciting ways to leverage online communities and buzz.
But there are still plenty of companies that sit back, watch what others are doing and then do the same thing. Yawn.
This is your time to shine! Your opportunity to make a statement! To test! To be innovative!
To stop being boring.
A friend posted this terrific piece on Facebook today called, “How to be More Interesting (In 10 Simple Steps)” This Forbes.com article is perfect way for companies to think about how to engage with their customers and communities these days.
Many organizations struggle with social media because, as they tell me, they aren’t sure what to talk to their customers about beyond the typical promotional content. This is where companies fall into the “boring” trap.
Read the entire list and check out author Jessica Hagy’s illustrations to get the full effect of this snappy little piece. Here are my favorites:
1. Go exploring.
Explore ideas, places, and opinions. The inside of the echo chamber is where all the boring people hang out. My addition – don’t just live in your little industry bubble. Draw parallels between your business and some that may seem completely unrelated. You might just find a little nugget of insight there.
2. Share what you discover.
And be generous when you do. Not everybody went exploring with you. Let them live vicariously through your adventures. Are you looking for things to talk about with your customers and social network? There you have it!
4. Embrace your innate weirdness.
No one is normal. Everyone has quirks and insights unique to themselves. Don’t hide these things – they are what make you interesting. Hello, Branding 101.
10. Ignore the scolds.
Boring is safe, and you will be told to behave yourself. The scolds could have, would have, should have. But they didn’t. And they resent you for your adventures. You don’t want to be the one “resenting.” Got an idea you’re too scared to try? Get over it and get out there, now!
If you’ve found yourself scratching your head, trying to come up with something compelling to share with your community or help you stand out from the crowded pack, keep these 10 ideas in mind. Or, if you find yourself watching your competitors and then doing a slightly different version of what they are doing, you need to REALLY keep these 10 ideas in mind.
Let loose, friends! Stop being boring and your customers will thank you.