Looking for one place where you can learn all about PR and social media for the pet industry? Consider yourself landed right in the middle of the best positive reinforcement training program around. Sit and stay a while. We have lots to learn!
High Paw Media is a PR, social media and content development agency focused on the pet and family lifestyle markets.
Here on this site we talk about tips, tricks and insights into effective strategies for promoting your pet biz to your customers via traditional media and social media.
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Who can benefit from the content we offer here? Manufacturers, retailers, PR professionals, veterinarians, dog walkers, boarding facilities, groomers, shelters and rescues and more.
High Paw Media founder Caroline Golon has a huge basket of dog treats’ worth of PR experience, with nearly a decade of that in the pet industry.
She’s helped promote pet food, cat litter, toys, grooming products, dog treadmills, pet technology, shelters and more. Clients have enjoyed press in USA Today, Associated Press, Dogster, Catster, New York Times, The Huffington Post, the Today Show and many more exciting media outlets.
Golon is a frequent contributor to sites like Vetsteet, Catster, Dogster, Mother Nature Network, ASPCA Parents, Petfinder and more.
She’s also a pet blogger and launched her first site, cat humor blog, Romeo the Cat, with a purpose: to use the proceeds from the blog to raise money and awareness for animal rescues and shelters.
Since then, Golon has raised more than $80,000 through her blogs, Facebook and Twitter. Her fundraising work has been featured in USA Today, Peoplepets.com, The New York Times, The Associated Press, Animal Wellness, Cat Fancy, Woman’s World, ABCNews.com, Marketwatch and more.
In order to stay intimately connected to pet consumers’ interests and needs, Golon launched additional pet-related web sites. In addition to Romeo the Cat, she manages The Happy Litter Box, dedicated to helping cat parents solve litter box issues and keep more cats in happy homes; Daily Nuzzles, a daily dose of pet humor, sweetness and freebies and Crayons & Collars, a site dedicated to the wonderful, messy, silly life with kids and pets.
In 2009, Golon co-founded BlogPaws, the premier online community, resource and annual conference centered around pet blogging and social media. In 2014, BlogPaws, and its parent company Pet 360, was acquired by PetSmart, Inc.
You can find Golon many places online but she resides in Columbus, Ohio with her husband and two young daughters. The Golons are dedicated staff members to Romeo and Pugsley, both rescued Persian cats who, obviously, run the household.