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Good Reading

Biggest PR Mistakes

December 9, 2011 highpaw 0

Most articles on PR and marketing bore me to tears after the first few sentences but a recent one didn’t. Steve Cody, co-founder and managing partner of Peppercom, offers up the five classic PR mistakes […]

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Good Reading

What are Interns Good For?

September 20, 2011 highpaw 0

Yesterday I wrote about why you shouldn’t assign your social media outreach to your summer intern, or even a new graduate joining your organization. Sure, it seems like a natural fit. After all, aren’t these […]

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Good Reading

Don’t Let Interns Drive Social Media

September 12, 2011 highpaw 0

If you have interns in your office, I’m willing to bet that some of you have “manage social media outreach” somewhere on that list. If you do, take it off. Too many companies make the […]

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Pet Bloggers

Pitching Pet Bloggers

April 7, 2011 highpaw 15

As a blogger, I receive dozens of pitches every day from PR people pitching one or the other of my pet blogs. Most of these pitches really suck. I can say this because I’m also […]