If you have interns in your office, I’m willing to bet that some of you have “manage social media outreach” somewhere on that list. If you do, take it off. Too many companies make the mistake of assigning this newly critical marketing role to an entry level employee or, worse, an intern. Just because someone […]

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How many tweets could a kitty cat tweet if a kitty cat could tweet tweets? In my cat Romeo’s case, 4,338. I guess it would technically be in my case because I tweet for Romeo. Yah, I do. But before you judge, you should know that @romeothecat has 9,697 followers. That’s a lot to many, […]

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There is some great news coming out of the blogging community! BlogPaws (of which I’m a co-founder) and BlogHer have joined forces to create a pet blogging network like no other. Working together, the two media companies will launch a new Pets section on BlogHer.com, featuring content and headlines from BlogPaws’ 500 bloggers as well […]

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As a blogger, I receive dozens of pitches every day from PR people pitching one or the other of my pet blogs. Most of these pitches really suck. I can say this because I’m also a PR gal by trade. So I have no problem judging my colleagues’ blogger outreach tactics because I do know […]

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Social media was invented for pet parents. Okay, maybe not invented. But, if social media needed a poster child for a category of consumers that can leverage these digital channels to the nth degree, pet parents should be at the top of that list. Here’s why: 1. Pet parents never get tired of talking – […]

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Welcome Post

by highpaw

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